Programme

9:00
Registration and refreshments

9:45
Chair’s opening remarks

David Thorp
Director of Research and Professional Development
The Chartered Institute of Marketing
10:00
How are online services transforming local government?

  • Identifying what services can be offered online
  • Community profiling: Is putting all your services online the best way to reach your community? How can this be done effectively?
  • What are the main limitations of online services?

Jonathan Carr-West
Head of Centre for Local Democracy
LGiU
10:25
Which councils have the most useful and useable websites?

People will only switch to lower cost online channels if websites provide the right content and are easy to use. Socitm’s Better Connected Survey tests each year how every local authority website is performing against these essential goals. As the report is published on March 1, this will be the first time the 2010 results and analysis will have been presented in public.

Martin Greenwood
Programme Director
Socitm Insight
10:50
Question and answer session

11:05
Morning refreshments

11:25
Case study: Planning and developing accessible services online

  • How many different online resources are there available for your council and community?
  • Identifying the different ways Leeds reach their community through online services: What did they decide to do and why?
  • How has it made a difference to the services offered?
  • What are the main challenges faced and how can they best be overcome?

Alastair Mangham
11:50
Best practice: Delivering excellent online services with a reduced budget

  • ‘Find, do it and go’:How to develop usable and accessible online services
  • Delivering excellent online services on a shoestring
  • Online services in a shared service environment

Steve Brailey
E-Government Project Manager
Allerdale Borough Council
12:15
Question and answer session

12:25
Lunch

13:15
Driving customers to use online services: Promoting your service whilst offering faster and more efficient online access

  • Identifying why the number of online users is low: What can you do about this? 
  • Changing the perspective of how your website is viewed by the community
  • How can you ensure that your community is aware of your online services?
  • Measuring the success of your website

Roger Abbott
Web and Publishing Team Leader: Communications
South Tyneside Council
13:40
Panel discussion: Efficiency savings through online services

  • Successes and failures: What has worked and what will you try to improve on?
  • Unexploited opportunities: What is the future direction of travel for online services?
  • Understanding how these efficiencies can be maintained and increased
  • Measuring and evidencing efficiency savings effectively
Representative, Socitm

Martin Greenwood
Programme Director
Socitm Insight
Helen Strain
Online Services Officer
South Oxfordshire District Council
14:05
Question and answer session

14:15
Afternoon refreshments

14:30
Examining the impact of online services on your workforce: Increasing your online activity, decreasing your office space

  • What are the main challenges you face when moving to a more mobile workforce and how can they be addressed?
  • Overcoming problems with data security
  • Remaining in touch with your mobile workforce – how has this been made possible?
  • Where can you make cost savings?
  • Maintaining team motivation

David Robinson
Programmes Director
Hertfordshire County Council

Interactive discussion session

14:55
“Show and tell”: Some best practice examples of council websites, business cases and real life examples

Facilitated by:
Daniel Heery, Project Manager, Cybermoor

Hear and see the experience of local authorities that have really made a difference with their online materials. Experience what you would as a customer and find tips and innovative ideas to take back and implement in your own organisation. As an attendee of the conference, you will be able to showcase what you are doing in your organisation.

Please let us know before the conference if you would like to be a part of this session. Please contact melanie.broome@emap.com for more information

15:55
Question and answer session

16:25
Chair’s closing remarks and close of conference